Founded in 2017 by Max Jezierski and Sam Roberts, Frameworks was created to provide high-quality, architect designed workspaces. In their own words they have an ‘obsessive approach’ to design and customer service and have grown from a single site to a city wide portfolio providing workspace for a broad spectrum of organisations.

Studio Blackburn partnered with Frameworks to evolve their identity and position them as London’s most aspirational workspace provider, with clients from Mayfair to Shoreditch.

The aim was to craft a refined, distinctive and versatile brand presence, incorporating fresh language, typography, colour, imagery and animation.

Breaking away from the typical workspace design aesthetic of soft greys, muted tones, and widely spaced sans-serif fonts, the new identity includes:

An update to RL Refusit by Regular Lines adding the Frameworks Emblem as well as a customised W.
A unique naming system for each workspace combining the brand and the location, providing consistency across each site.
A colour palette inspired by each building’s interiors and architectural details, ensuring each space has a distinct yet connected identity.
A pairing of typefaces; RL Refusit for building names and FK Roman Standard for all other text, creating a balance of boldness and elegance.

Beyond a visual identity, the refresh included a new website, welcome pack, proposal documents, presentations and social media assets. Each element reflects Frameworks’ ethos: versatile, bold, authentic, utilitarian and fun.

“Working with Studio Blackburn was a joy. We benefitted from working with a talented team who showcased everything that’s great about smaller, boutique design agencies that really care about their clients. The process was inspiring, fun and surprisingly painless. The finished brand is a beautiful reflection of what we do at Frameworks.” – Samuel Roberts, Co-Founder at Frameworks

The refreshed brand is now live across all Frameworks locations. The new identity not only enhances Frameworks’ visual presence but also reaffirms its mission to deliver exceptional workspaces that empower businesses to thrive.