Seraj Law came to Numinous Agency with a clear goal: to build a law firm that didn’t look or feel like every other one out there.
There was no existing brand. No logo, no color palette, no voice. Just a vision for a modern legal practice rooted in clarity, care, and quiet strength. They weren’t interested in trends or tradition for tradition’s sake. They wanted something thoughtful. Something distinct. Something that would feel just as solid years from now as it does today.
We started from scratch, partnering closely with the founding attorney to shape an identity from the ground up. It needed to feel established without slipping into the corporate mold. Sophisticated but never cold. The system is built on contrast and balance. Deep navy and soft neutrals. Classic serif and modern sans. A strong grid that leaves room for pause. Structure and space, holding each other in tension.
The brand mark is custom and quiet—intentional in every curve. It suggests order and clarity without being overly literal. The typography is precise, chosen for both elegance and readability. Every detail was designed to earn trust without raising its voice. To speak volumes without needing to say much at all. To stand tall without shouting. It’s a brand identity that doesn’t need to try too hard to be remembered.
What we delivered wasn’t just a visual system. It was a foundation. A design language built for longevity. A quiet presence that commands attention through restraint. A future-facing identity for a practice that leads with purpose and clarity.
This is Seraj Law. Built with Numinous. Crafted to last.










CREDIT
- Agency/Creative: Numinous Agency
- Article Title: Seraj Law Brand Identity by Numinous Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: CASCO
- Market Region: North America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Branding, Identity System, Logo Design
- Industry: Professional Services
- Keywords: Law, Branding, Brand Identity
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Credits:
Founder/Creative Director: Geovanie Radcliffe