TAM is a ginger beer brewed for people who like things with a little more zing. Small-batch, crafted in the Basque Country, and made with real ginger, it’s a drink that’s as bold and refreshing as the people it’s made for. Because ginger is never one-size-fits-all!
It’s fizzy, fiery, and a little cheeky. The kind of drink that doesn’t just quench your thirst, it wakes up your taste buds. TAM comes in four flavors — Original, Spiced, Lemon, and Mint — each one with its own personality. From the heat-seekers to the zest-lovers, from the fresh-at-heart to the purists, there’s a TAM for every type of zing.
Visually, the brand identity takes inspiration from the irregular, organic shapes of ginger itself. Fluid, rounded forms are paired with crisp geometry, striking a balance between natural energy and modern edge. Each flavor is distinguished through vibrant gradients and textures, adding movement and vibrancy to every label and touchpoint.
The logo anchors the system: bold, round, and confident. Around it, the identity builds a flexible toolkit — from packaging to website to printed materials — that always feels dynamic, playful, and full of character. With its layered textures, sharp contrasts, and unapologetically modern feel, TAM’s design amplifies the kick of ginger into a brand that’s as refreshing to look at as it is to drink.
TAM isn’t just another craft beverage, it’s a celebration of difference, energy, and flavor. A small-batch fizz with a fiery twist.
CREDIT
- Agency/Creative: Leyma Design
- Article Title: TAM – A Bold Visual Identity for a Small-Batch Ginger Beer by Leyma Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Donostia-San Sebastian
- Market Region: Europe, North America
- Project Deliverables: Animation, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Creative Direction, GIF Animation, Graphic Design, Label Design, Logo Design, Motion Graphics, Packaging Design, Product Photography
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: label design, bottle design, packaging, creative direction, product photography, logo design, brand design, branding, visual identity, motion graphics, logo in motion, modern branding, beverage branding
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Credits:
Creative Director & Graphic Designer: Leyre San Miguel Iribar
Creative Director: Matthew Townsend
