Sundra Hill Puts Color Blocking Front and Center

Sundra Hill is a modern natural deodorant brand designed by Studio One Eighty. The goal was to create a brand that goes beyond function, turning a personal care essential into a design-driven experience. Inspired by natural ingredients that range from fruits to plant bases, the brand identity reflects freshness and vitality through packaging that is both bold and refined. Each deodorant is housed in a sculptural container and paired with a vivid color-blocked box, with carefully selected hues that correspond to each unique scent profile. From bright citrus tones to grounding herbal shades, the coordinated palettes make the collection feel intuitive while creating an instant connection between product and fragrance.

At the heart of the identity is a custom logotype designed to feel modern and timeless. The typography was crafted with clean, minimal lines to echo the simplicity of the formulas, while subtle design details give the mark its own distinctive character. This logotype, paired with matte textures and uncluttered layouts, reinforces the brand’s premium positioning while keeping it approachable and user-friendly.

The aesthetic is rooted in minimalism, clarity, and confidence. By stripping away excess decoration and leaning into bold blocks of color, the design allows each product to stand on its own while still feeling cohesive as part of the larger lineup. The color-blocking not only provides a striking visual on shelf but also helps communicate the energy and personality of each scent. The result is a system that is playful yet balanced, artful yet practical.

Studio One Eighty’s design process focused on creating a brand that could redefine what natural deodorant looks and feels like. Instead of blending into the background, Sundra Hill is designed to live proudly on the bathroom counter, becoming part of the daily ritual in an intentional way. The packaging, logotype, and color language all work together to tell a story of freshness, boldness, and modernity.

By connecting natural inspiration with thoughtful design, Sundra Hill elevates deodorant into an object of beauty. Studio One Eighty and Sundra Hill collaborated to create a brand that is not only functional but also an aesthetic statement, proving that everyday essentials can be just as inspiring and expressive as luxury goods.