Get ready to meet Yellow Squirrel, a spirited new whisky liqueur from Kirsch Import that blends bold flavour, premium craft, and pure playfulness in every bottle. This isn’t just another drink on the shelf; it’s an experience, a personality, and a companion for life’s most joyful, unexpected moments. Created for those who savour spontaneity, warmth, and just a touch of cheerful rebellion, Yellow Squirrel invites you to rediscover the fun side of indulgence: the laughter shared with friends, the spark of curiosity, the sense of adventure waiting in every sip.
More than a name, Yellow Squirrel is a character. Curious, bright, and impossible not to love, it embodies the kind of mischievous energy that turns an ordinary gathering into a story worth remembering. Its playful mascot, perched cheekily on a wooden log inside the outline of a barrel, sets the tone perfectly: a celebration of nutty flavour, golden warmth, and sunny personality. This isn’t a brand that takes itself too seriously, yet it refuses to compromise on craft.
The design reflects this same spirit. Inspired by vintage charm, the label draws on woodland and floral illustrations that echo natural, foraged ingredients, as if pulled straight from a magical forest scene. Bold, expressive typography encourages exploration, while the details, embossing, hot foil touches, and a recycled cork closure, offer rustic authenticity with an elegant edge. It feels premium in the hand, but approachable in the heart.
Yellow Squirrel goes far beyond being just a delicious drink—it’s a state of mind. Think of it as that friend who always suggests stepping outside to bask in the sunshine, nudging you toward laughter, conversation, and connection. It’s the wink across the table, the playful spark in the middle of a cozy night, the invitation to enjoy without overthinking. Whether poured at a buzzing party, shared at a picnic, or enjoyed during a quiet evening by the fire, Yellow Squirrel transforms the serious into the delightfully approachable.
Launching first in Germany, this whisky liqueur is just the beginning of something bigger: the first chapter in a growing family of flavoured whisky creations that celebrate warmth, curiosity, and a dash of disobedience. Every drop is playful, golden, and inviting—charmingly offbeat, yet rooted in the quality and care of true craftsmanship.





CREDIT
- Agency/Creative: Appartement 103
- Article Title: Appartement 103 Designs Yellow Squirrel as a Whisky Liqueur Full of Character and Charm
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe, Global
- Project Deliverables: 2D Design, Brand Design, Brand Identity
- Format: Bottle
- Industry: Food/Beverage
- Keywords: whisky
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