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Sealburger Introduces Planty Hero With Playful Oat Milk Packaging Design

Sealburger Introduces Planty Hero With Playful Oat Milk Packaging Design

At Planty Hero, we believe that everyone has a hero inside. And it all begins with feeling good body and mind. When you’re fueled with the right energy, you naturally share positivity with people around you, becoming a real-life hero in your everyday life.

We bring this idea to life with two delicious oat milk blends: Avocado Oat Milk and Ginger Oat Milk. Each flavor comes with its own hero character, complete with a red mask and cape symbols of courage, strength, and energy. Every sip feels like your personal hero is right there cheering you on.

Planty Hero is made for health-conscious teens and young professionals who want more than just another plant-based drink. It’s gluten-free, dairy-free, 100% plant-based, and most importantly tasty and fun. Healthy choices don’t have to be boring, and we’re here to prove it.

Our design tells the story, too. The logo takes inspiration from a hero’s cape, paired with organic typography that reflects the natural roots of plant-based living. The brand colors warm beige and bold red create a premium yet vibrant personality, while accent colors like green (avocado) and yellow (ginger) keep things fresh, playful, and instantly recognizable.

On the packaging, every bottle features the hero version of its key ingredient. Avocado and ginger aren’t just flavors they’re characters you’ll remember. The splash of oat milk in the background adds freshness and energy, while the back of the bottle cleverly continues the “hero’s cape” design, alongside benefit icons like Dairy-Free, Gluten-Free, and Plant-Based for quick and easy understanding. But Planty Hero goes beyond packaging. We’ve created a full visual world from characters and graphics to brand colors, typography, and communication style so the brand always feels consistent, fun, and full of life.

Because at the end of the day, being a hero doesn’t mean wearing armor. It’s about making small, good choices every day. With Planty Hero, every sip brings you one step closer to being your own Everyday Hero.

CREDIT

  • Agency/Creative: sealburger co.,ltd.
  • Article Title: Sealburger Introduces Planty Hero With Playful Oat Milk Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Thailand
  • Agency/Creative City: bangkok
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Guidelines, Character Design, Graphic Design, Logo Design, Packaging Design, Retouching
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: plant base, milk, avocado, ginger, planty hero, beverage, drinks, protien

  • Credits:
    Design Director: Teerawat Puttavorachai

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