Sweet Capital is one of our standout café branding projects — a bold, joy-filled Egyptian waffle and coffee concept that comes alive through a playful yet refined visual identity. At the heart of the brand is an expressive waffle mascot, crafted to feel warm, human-like, and instantly approachable, creating a direct emotional bond with customers.

We paired this with a clean, confident logotype in solid black, ensuring instant recognition and clarity across every touchpoint, from packaging to storefront signage. The color palette — pastel lilac and sky blue — was carefully selected to radiate sweetness, freshness, and an inviting vibe. To balance the softness, we introduced high-contrast typography that injects modernity, legibility, and a dynamic edge into the system.

Our design language flows seamlessly across menus, cups, packaging, and environmental graphics. Each application reinforces the brand’s playful energy while maintaining a polished consistency that elevates the café experience. Beyond visuals, we crafted a tone of voice that is casual, witty, and a little cheeky — mirroring the indulgent fun of waffles paired with specialty coffee.

Sweet Capital is not just another café identity; it is designed as a complete sensory journey. Every detail — from the cheerful mascot to the rhythm of shapes, colors, and words — was built to spark joy, encourage connection, and position the brand as a fresh lifestyle destination where sweetness meets creativity.