Inspired by vintage posters and the timeless aesthetics of investigation, “Desvenda” introduces a visual identity that extends beyond the label and transforms into a narrative. Every detail was carefully crafted to spark curiosity and immerse the consumer in an enigmatic atmosphere that gradually unfolds, just like the aromas and flavors of a fine wine.
The design combines graphic and tactile elements with artisanal precision. The use of genuine leather as the foundation of the label provides not only a distinctive visual signature but also an immediate sensory impact, conveying sophistication and authenticity. Stamping and embossing techniques elevate the composition, creating textures and depth that intensify the interaction between sight and touch, turning the bottle into a premium object of desire.
At the heart of the project, the magnifying glass takes center stage. Far more than a decorative element, it acts as a visual metaphor for the tasting experience itself: investigating, exploring, and unveiling layers of freshness, subtle minerality, and the distinctive personality of a high-quality Vinho Verde. Like a detective solving a mystery, the consumer is invited to embark on a sensorial journey filled with discovery.
“Desvenda” embodies a delicate balance between tradition and innovation. It pays tribute to the cultural heritage of Vinho Verde while embracing contemporary aesthetics that resonate with audiences who value authenticity, detail, and design. Quinta da Venda has infused this project with the same dedication and passion that defines every harvest, reflecting a philosophy that unites craftsmanship, creativity, and emotion.
More than a wine, “Desvenda” is an invitation to experience the world of Vinho Verde through all senses. It is an object of design, a sensorial journey, and a true expression of the art of transforming heritage into innovation.








CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: Desvenda – A Vinho Verde to Explore by M&A Creative Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Anadia
- Market Region: Global
- Project Deliverables: Creative Direction, Design, Graphic Design, Label Design, Photography
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: Wine, Wine Packaging, Wine Bottle, Wine Label Design, Photography
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Credits:
Design & Photography: M&A Creative Agency