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Pencil Studio Positions Club Connect as the Future of Grassroots Sports Identity

Pencil Studio Positions Club Connect as the Future of Grassroots Sports Identity

Club Connect is more than an app; it’s a movement. By blending intuitive technology with a powerful brand identity rooted in the pitch, we are building the future of grassroots sports. Football is just the beginning. Over time, we will expand across every sport, always driven by our belief in the power of connection.

Grassroots sport deserves a platform that celebrates its importance and supports its future. With Club Connect, we bring people together, simplify the struggles, and let the joy of the game shine.

Grassroots sports have always been the foundation of community, teamwork, and passion. Yet, despite their importance, grassroots clubs often face challenges that prevent them from thriving. From poor communication channels to limited digital infrastructure, the needs of grassroots communities have long been underserved. That’s why Club Connect was created.

Club Connect is a new app built to transform how grassroots sports clubs operate, beginning with the world’s most beloved game: football. The app offers intuitive tools for communication, scheduling, player management, and community building, helping grassroots clubs unlock their full potential. Football is just the starting point. With time, Club Connect will evolve into a platform that empowers every grassroots sport, bringing communities closer together.

Our branding is rooted in the very essence of sport — the pitch. The shapes, lines, and markings of the game have inspired not only our logo but also the visual DNA of the entire brand. By combining tradition with innovation, Club Connect provides a visual identity and a functional platform that speaks directly to the heart of grassroots communities.

Football is the launchpad because it is the heartbeat of grassroots sport worldwide. But the vision goes far beyond one game. The same challenges faced by football clubs exist across rugby, cricket, netball, hockey, basketball, and beyond. Club Connect is built to scale across these sports, adapting to the unique needs of each community.

As Club Connect expands, the pitch-inspired design language evolves with them. The shapes and lines of a basketball court, a cricket wicket, or a rugby field can all become part of the Club Connect brand universe.

This flexibility ensures that while the visual identity remains consistent, it always feels authentic to the sport it represents.

CREDIT

  • Agency/Creative: Pencil Studio
  • Article Title: Pencil Studio Positions Club Connect as the Future of Grassroots Sports Identity
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Frome
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Design, Brand Strategy, Logo Design
  • Industry: Professional Services
  • Keywords: branding, brand strategy, creative, logo, brand architecture

  • Credits:
    Creative Director: Luke Manning
    Design Director: Chris Osment
    Motion/3D: Martin Dyer

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