La Biga Italian Bistro
An Italian Bistro Identity Balancing
Timeless Tradition and Modern Craft.
Context
La Biga is an Italian bistro in Saint Petersburg specialising in Roman-style pizza and fresh pasta. The identity draws on the familiar visual cues of Italian dining, reinterpreted with clarity and a modern sensibility. The goal was to create a system that communicates the permanence of an established institution while remaining current, adaptable, and relevant across every application.
Assignment
Develop a visual language that integrates seamlessly into the brand’s ecosystem and amplifies its character. The system needed to work effortlessly in print, packaging, signage, and environmental graphics — ensuring a unified experience at every touchpoint. Recognisability with a minimal set of elements was key, alongside the ability to retain expression at any scale.
Design Direction
The identity is anchored by a concise logotype and a proprietary fleur-de-lis pattern — a fusion of historical reference and modern graphic execution. The core palette pairs warm ochre with deep black, providing contrast and visual weight, while white, green, orange, and a deep wine red are introduced as accents for specific touchpoints, seasonal communications, and tactile materials. The pattern, along with extracted graphic elements, is applied as a secondary device across printed materials, packaging, and spatial applications, establishing a consistent rhythm and a recognisable atmosphere for the brand.
CREDIT
- Agency/Creative: W Design Bureau
- Article Title: W Design Bureau Elevates La Biga Italian Bistro With an Adaptable Identity for Global Retail Presence
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: İstanbul
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Branding, Graphic Design, Logo Design
- Industry: Hospitality
- Keywords: Brand Identity, Visual Identity, Logo Design, Restaurant Branding, Bistro Branding, Food & Beverage Design, Hospitality Branding, Menu Design, Typography Design, Minimalist Branding, Contemporary Design, Italian Restaurant Branding, Restaurant, Graphic Design, Signage Design
-
Credits:
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Graphic Designer: Lesha Limonov
