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Amelogix – Brand Identity Design for a Next-Gen Logistics Leader

Amelogix – Brand Identity Design for a Next-Gen Logistics Leader

Amelogix is a pioneering American logistics company transforming the way goods move from producer to consumer. By integrating cutting-edge technology with transportation, handling, and storage expertise, Amelogix delivers solutions that redefine efficiency, reliability, and performance in the industry.

To capture the essence of Amelogix’s brand, we set out to create a logo that embodies the company’s core values. Our goal was to design a mark that communicates speed, trustworthiness, and adaptability, while connecting meaningfully with the audience. Inspired by the dynamic nature of global logistics, every element of the logo was crafted with intention, merging symbolic representation with contemporary aesthetics.

Logo Development

The logo draws inspiration from the company’s initials, cleverly combining ellipses with precisely angled lines to form the letter “A.” The geometry conveys speed, dynamism, and forward momentum, while its solid structure ensures reliability and trust.
To complement the emblem, the Neue Montreal typeface was chosen, with subtle customizations to align seamlessly with the logo’s unique geometry, achieving a balanced and distinctive identity.

Color Palette

Bright Red (#FF2626): Energy, speed, and bold presence
Dark Crimson (#BF1C1C): Depth and strength
Black (#000000): Authority and stability
White Smoke (#F5F5F5): Neutral clarity and balance
This palette reinforces Amelogix’s reputation as a strong, innovative, and dependable logistics partner.

Brand Identity Applications

The visual identity was extended across every brand touchpoint:
Stationery & Documentation
Digital Presence (website & social media)
Merchandise & Uniforms
Packaging Solutions
Fleet Branding (containers, trucks, delivery vehicles)
Flags & Environmental Graphics

This holistic system ensures Amelogix delivers a consistent and powerful brand experience, strengthening its market presence and building trust with customers worldwide.

CREDIT

  • Agency/Creative: AlamgirItService
  • Article Title: Amelogix – Brand Identity Design for a Next-Gen Logistics Leader
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Bangladesh
  • Agency/Creative City: Mymensingh
  • Market Region: Middle East, North America, South America
  • Project Deliverables: Brand Guidelines, Brand Identity, Logo Design
  • Industry: Transport
  • Keywords: Brand Identity, Logo Design, Corporate Design, Packaging, Transportation Branding

  • Credits:
    MD Alamgir Hosen: MD Alamgir Hosen

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