How to create a positioning for rewpower in sector that is red ocean with fierce competition.
Reneu Power is a Yemeni brand offering a wide range of energy, electricity, and lighting
products, ensuring that customers find everything they need in one place while maintaining
the highest standards of quality and reliability. Their message is centered on providing sustainable
energy solutions, from rechargeable batteries to renewable energy systems as solar panels. Renewpower has a vision to be a certified center for conducting engineering studies to assess the needs of facilities and develop energy and electricity systems tailored to their demand, in addition to raising community awareness about renewable, sustainable, and energy-efficient solutions. We worked on studying and analyzing the competitors well enough ; logos, colors and brand expressions, even their added values. Further a thorough analysis of the target audience including individuals, retail stores for energy, electricity, and lighting products, companies and institutions, Contractors, engineering offices, and electrical engineers. The outcome was positioning Renew Power as a consultant and leader in the sector with unique added values and an exceptional customer experience, giving Renew Power a positioning as a leader, consultant, and provider of integrated solutions in the market. The logo, coloring and graphical elements enhance this positioning consistent in all brand touchpoints to position renew power as a consultant and expert in the sector. The blue and grey colors connotated with trust and professionalism enhanced this positioning, the logo simple signals sustainability and integration. The illustrations used raises awareness of sustainable energy inserting graphical elements form the traditional architectural style of the target society in harmony with the identity.

The consulting corner is designed aligned with the brand positioning and identity. Samples of the added values suggested were designed in consistent with the brand positioning and identity. With the tagline as “Suitability experts” is the tagline created for the brand expression supporting the brand positioning. Sub-logos and a complete identity were designed in alignment with Renew Power’s vision for expansion over the next five years, ensuring the brand’s sustainability.