Otimizare is more than a digital agency — it is intelligence that optimizes business. Specialized in sales and traffic management, it offers comprehensive and strategic solutions that expand opportunities for small companies and entrepreneurs, driving growth and results through cutting-edge technology. Inspired by the digital future and fueled by innovation, Otimizare transforms the way businesses manage sales and reach their audiences.
The brand’s visual identity was designed to reflect its essence: modern, technological, and efficient. It features a sleek and contemporary logotype paired with a symbol that embodies technology, optimization, and movement. The vibrant violet primary color represents the digital future of business, while deep blue and white ensure contrast and versatility in every application. To strengthen recognition and stand out in a saturated market, the symbol was also developed in three-dimensional versions with multiple perspectives, creating a high-impact and distinctive graphic element.
Every detail of the identity communicates simplicity and intelligence, aligning with the brand’s core values: Innovation, Technology, Optimization, Intelligence, Efficiency, and Simplification. These values are expressed through a design system that is both functional and impactful, positioning Otimizare as a forward-thinking, end-to-end solution for businesses seeking measurable results. It is the effective optimization to accelerate the success of your business — exploring the power of technology to achieve new levels of growth and efficiency.






CREDIT
- Agency/Creative: Kaminski Studio
- Article Title: Tech Visual Identity System for a Digital Business Intelligence Agency in Brazil
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Gravataí
- Market Region: South America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Branding, Design, Icon Design, Identity System, Logo Design
- Industry: Technology
- Keywords: 3d icon, brand design, branding, design gráfico, identidade visual, logo design, tech, tráfego, tráfego pago, visual identity, agency, growth, business intelligence, purple branding, futuristic, modern
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Credits:
Strategic Designer: Rodrigo Kaminski