Agency of Visual Communications (AVC) – “Free minute”
The “Caravan” which is a major tea and coffee distributor and producer in Belarus has brought to market its own tea brand in the economy segment.
Packaging design reflects the nature of the product – easy, friendly, democratic. The dial is a literal symbol of free minute. The story of a pleasant time while having a cup of tea is supported by a warm yellow background, smiles and emotional communication.
A simple and clear packaging in the tradition of the category helps the brand to occupy a tea niche firmly, promotes trust in a new product.
CREDIT
- Agency/Creative: Agency of Visual Communications (AVC)
- Article Title: Graphic Packaging Design for Belarusian Tea with a Smile
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Europe
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
