A New Leaf for Thompson’s Tea

Creative agency, BrandMe, is proud to introduce a new packaging design for Thompson’s collection of fruit and herbal teas that brings modernity, cohesion and shelf-appeal to the much-loved family brand.
BrandMe’s challenge was to communicate the flavour, quality, and care that have defined Thompson’s for over 120 years, while meeting growing expectations around wellness and modern design.
The redesign unifies the collection with Thompson’s core range of teas and captures the attention of curious, health-conscious consumers across the UK and Ireland.
The refreshed range blends vivid colour with elegant simplicity to hero the rich history of teamaking (and craft) that has defined four generations of Thompsons.
Soft, botanical illustrations, natural textures, and clean typography alongside the brand’s existing identity deliver a look that’s both modern and unmistakably Thompson’s.
A bespoke, hand-crafted illustration elegantly wraps around the entire box, immersing consumers in the natural landscape and celebrating the ingredients that have been grown with care and dedication.
Steeped in heritage, Thompson’s new range has been crafted to stand out and connect with consumers without blending in.
BrandMe Designer Georgia Howell states, The range heroes the rich history of the Thompson’s family, bringing to life the tree from within the identity that tells the story of generations of care and passion. The delicately handcrafted llustrations that wrap around the pack highlight the quality of ingredients and the array of delicious, refreshing flavours within the range.’
Marketing Manager at Thompson’s Tea, Jamie Thompson shares, We’ve enjoyed a long-standing partnership with BrandMe, built on trust, creativity, and consistently strong results. Over the years, they have developed a deep understanding of our brand, and that connection really shines through in this latest redesign. We feel they have translated our values and identity with accuracy and flair, creating a look that is not only visually striking and distinctive, but also true to who we are as a brand. The new designs stand out on shelf and reflect the quality and care behind our products, and we’re thrilled with the outcome.