Logo: The Plately text tag is based on a custom Nunito font, with smooth rounded corners replacing sharp edges. This creates an organic and friendly appearance that reflects freshness, comfort, and easy access to healthy food.
Font: Nunito was chosen for its clean, bifurcation-free shape, which balances warmth and clarity. Custom tweaks maintain strong clarity across packaging and digital platforms while adding a modern personality.
Colors: The balanced palette features dark green, symbolizing nature and freshness, soft green for coolness and purity, sunny yellow for brightness and energy, and warm orange for balance and calm, evoking the warmth of a sunset. Each color plays a specific role — green for confidence, warm colors for call to action, and visual appeal.
Visual Style: Flat design with subtle food-themed patterns as background elements, and top-down dish photography for versatile packaging use.
Packaging & Applications: Eco-friendly cardboard boxes with clean white wrappers that highlight each recipe’s brand colors, recipe cards, labels, and delivery bags — all in a uniform style.
Audience and Tone: Targets all groups — busy individuals, families, health-conscious eaters — with a simple, reassuring, and relatable tone.
Flexibility: Works in monochrome, fits well in size, and retains character in both print and digital media.
Conclusion: Platley’s identity blends freshness, flavor, and reliability with a modern, warm presence designed to make everyday cooking attractive and stress-free.