Estedlal is an advanced AI platform built to transform the way organizations operate, optimize processes, and empower their teams. It integrates cutting-edge artificial intelligence tools into everyday workflows, enabling businesses to improve productivity, streamline decision-making, and adapt to evolving market demands. Unlike generic AI solutions, Estedlal focuses on tailored capabilities that meet the unique requirements of each client, making it a versatile and future-ready solution.

The brand identity for Estedlal was developed to convey a sense of intelligence, clarity, and innovation. The bilingual logotype harmoniously blends Arabic and English typography, symbolizing the platform’s regional roots and global vision. The accompanying icon — composed of three dynamic horizontal lines — represents data flow, operational efficiency, and the seamless integration of technology into business processes. Its fluid gradient finish reflects continuous improvement, adaptability, and the forward momentum of AI innovation.

The visual system extends across a bold yet minimalist color palette centered on a deep, vibrant blue. This color choice communicates trust, technological advancement, and stability. Complementary tones and gradient transitions add depth, motion, and a modern appeal, making the identity visually striking across both digital and print environments. Typography was carefully selected for legibility and a contemporary aesthetic, ensuring the brand remains approachable while retaining a professional edge.

The deliverables included a full brand identity system, brand guidelines, logo applications, social media assets, and corporate stationery. Each design element was created with scalability in mind, ensuring consistent brand presence across all touchpoints, from mobile interfaces to large-scale displays.

Ultimately, Estedlal’s identity was designed to communicate its mission: enabling companies to leverage AI not only as a tool, but as a productivity partner — driving smarter decisions, optimizing operations, and supporting sustainable growth in a fast-changing, technology-driven business landscape.