Bom Beauty Shop: The Journey of Development and Brand Redesign
Bom Beauty Shop is a prominent brand in the beauty cosmetics industry, established in 2016. From the very beginning, the brand has continuously developed and affirmed its position in the market. After 9 years of operation, Bom Beauty Shop has decided to undertake a brand redesign, marking an important milestone in its development journey.
Redesigning a brand is not an easy decision. However, it is a necessary step to adapt to market changes and customer demands. Over the past 9 years, Bom Beauty Shop has witnessed significant shifts in the cosmetics industry, from consumer trends to production technologies. To avoid falling behind, the brand needs to refresh its image while retaining the core values that have contributed to its previous success.
One of the key requirements during the redesign process was to redesign the logo while still keeping the distinctive features and marks of the old logo. We decided to intertwine the two “B”s (the first letters of the brand) to create a unique and memorable main symbol. The structure of the symbol is designed with perfect proportions, making the execution process much easier and more efficient.
The new symbol is not just a logo; it is also implemented as a pattern for printed materials. This creates a distinctive connection in the designs and enhances brand recognition. Customers can easily recognize Bom Beauty Shop through various materials, from product packaging to promotional documents. The consistency in design helps the brand appear more professional and builds trust with customers.
Color plays an incredibly important role in shaping brand identity. We chose a color palette of brown, beige, and neutral tones to create a luxurious and modern image for the brand. These colors not only convey elegance but also instill a greater sense of reliability for customers.
We believe that with these efforts, Bom Beauty Shop will continue to grow strongly in the future, offering beautiful and quality products to customers. This journey has only just begun, and we eagerly anticipate the wonderful things ahead.