Unicapp’s mission was to provide a one-stop solution for all delivery needs, offering services for shipping various products of any size and distance. The brand aimed to establish itself as a trustworthy and reliable service provider while maintaining a fun and approachable identity.

I refreshed Unicapp’s visual identity, creating a new logo, colour palette, and visual elements that conveyed trustworthiness and playfulness. The detailed visual guidelines ensured consistency across all brand touchpoints.

This rebranding effort significantly improved Unicapp’s market presence, making the brand look fresh, appealing, and distinctive. Customer trust increased, leading to higher engagement and satisfaction, ultimately driving the brand’s success.

The visuals were uninspiring, the logo was ineffective on various backgrounds, and the overall aesthetics were generic.

The rebranding journey for Unicapp was thorough and collaborative. I began with an in-depth industry analysis, examining what other players were doing and identifying opportunities for differentiation.

The rebranding effort resulted in a refreshed logo and a comprehensive visual identity for Unicapp.

I crafted a detailed visual guidelines document to ensure consistency across all brand touchpoints.

Specific elements, such as a set of ribbons and smiley faces inspired by the logo, were created to enhance the brand’s visual appeal. These elements not only extended the brand’s aesthetics but also reinforced its fun and trustworthy nature.