Wagh Bakri’s Russian Tea packaging was designed to carry the rich spirit of India’s tea heritage into the hearts and cups of Russian tea lovers. It features signature Indian teas inspired by the country’s diverse tea culture, from spiced chai to delicate plantation brews. The design draws inspiration from the sights, symbols, and stories of India, reimagined through the eyes of someone discovering them for the first time.

In this concept, we selected two symbolic animals, the regal tiger and the gentle sheep, to represent the duality of strength and warmth within Indian culture, both of which echo Wagh Bakri’s philosophy that tea unites people beyond differences. Alongside them, detailed scenes capture India’s lush tea gardens, ornate palaces, vibrant spices, and wildlife, creating a visual language that blends cultural storytelling with premium shelf appeal.

To preserve authenticity and warmth, the design team created intricate illustrations by hand, allowing each stroke to retain a human touch. These artworks were then refined into framed composition windows on the packaging, making each variant feel like a keepsake from a journey. This structure keeps the front minimal while highlighting the narrative-rich imagery.

The illustration style combines semi-realistic detailing with a modern composition approach, ensuring cultural elements, such as architectural motifs and tea gardens, remain both recognizable and visually compelling. The color palette of deep greens, sunlit golds, and earthy terracotta is drawn from India’s landscapes and tea varieties, providing strong shelf visibility while maintaining a premium, elegant tone. For consistency and sustainability, the series employs a unified box structure, with each flavor distinguished by its unique illustration and palette variation.

This design bridges the gap between heritage and contemporary packaging systems, inviting consumers to not only enjoy the tea itself but also experience the stories, traditions, and sensory richness of India in every cup.