Challenge:
Rash Milk approached Minim Design to create a packaging concept for their butter and sour cream line that would immediately communicate freshness, quality, and natural origins. The brand needed a strong, recognizable visual element to set it apart from competitors in the dairy category and build consumer trust.

Creative Solution:
We developed a brand mascot – a friendly illustrated girl – to become the central visual anchor of the Rash Milk identity. The mascot was first sketched by hand, then digitized with careful attention to warmth, approachability, and authenticity. She is surrounded by elements of pure nature, reinforcing the freshness and wholesomeness of the product.

For the sour cream packaging, we enhanced the design with an illustrated cow alongside the mascot. This addition further emphasizes the dairy category while strengthening associations with natural, high-quality farm products.

Design Elements:

Mascot Illustration: Unique hand-drawn character creating brand memorability and emotional connection.

Nature Backgrounds: Scenic illustrations evoking purity and freshness.

Category-Specific Details: A cow illustration for the sour cream SKU to reinforce product origin.

Warm Color Palette: Inviting tones reflecting natural and wholesome values.

Results:
The mascot instantly differentiated Rash Milk on the shelf, providing a consistent and recognizable identity across SKUs. Approved just one month after initial sketches, the design now serves as a foundation for further product line expansions, building long-term brand equity.