MAPL is a heritage Ayurvedic brand from Delhi NCR, offering traditional wellness products thoughtfully adapted for the modern consumer. With a mission to bring nature and Ayurveda into every home, the brand is committed to making people healthier and happier through authentic, natural medicines rooted in centuries-old practices.

To strengthen its position in a competitive wellness market and stay relevant to evolving consumer expectations, MAPL embarked on a complete rebranding. This involved refreshing both its visual identity and packaging while remaining faithful to its deep-rooted legacy. Years of using multiple logos, varied design styles, and inconsistent packaging had created a fragmented image that weakened brand recognition and trust.

We began with a comprehensive brand audit, meticulously reviewing each SKU, communication asset, and marketing channel to uncover gaps and visual inconsistencies. The goal was clear: build a unified identity that honored Ayurveda’s heritage yet resonated with contemporary sensibilities.

Our solution included redesigning the logo system, establishing a cohesive visual language, and creating a scalable packaging framework for over 30 SKUs. Drawing inspiration from Ayurvedic principles of balance, warmth, and trust, we employed earthy tones, structured grids, and subtle textures that embody the “science meets nature” ethos, steering away from predictable clichés.

The result is a modern, consistent, and versatile brand system that strengthens MAPL’s credibility, nurtures consumer trust, and ensures a distinctive, memorable presence across shelves, digital platforms, and every brand touchpoint.