Asprey Creative – Hemp & Be
The Australian government lifted its ban on hemp for human consumption in November 2017 and the Monster Health Food Co. was one of the first to market with the Hemp & Be brand.We positioned this brand to be an optimistic and positive one – a trusted ally and an inspiring leader in bringing this remarkably healthy food to Australian tables.We created its name and packaging to support this positioning in a no-nonsence and vibrant way, keeping health benefits and usage suggestions front and centre.
CREDIT
- Agency/Creative: Asprey Creative
- Article Title: Hemp and Be Protein Packaging Design Asprey Creative
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Asia
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
