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Trivo Visual Identity by Mateus Bredoff

Trivo Visual Identity by Mateus Bredoff

The name Trivo is born from the essence of jazz, a genre built on improvisation, emotion, and the harmony between three fundamental elements: melody, rhythm, and harmony. It directly references the jazz trio, one of the genre’s most classic and expressive formations, as well as the chord triad, the structural foundation of music. But Trivo goes beyond homage. It translates the spirit of jazz into space, experience, and identity. The idea of three elements is visually represented in the brand’s symbol. Three circles echo the notes of a chord, while horizontal lines evoke the neck of a guitar, an instrument that symbolizes both freedom and technique within jazz. At the same time, the triangle enclosing one of the notes subtly forms a martini glass, merging sound, taste, and presence in a single gesture. This symbolic fusion captures the unique nature and essence of Trivo. It is not just a place to drink, but a place to feel. A space where music is not background, but essence. The atmosphere invites people to slow down, appreciate the moment, and reconnect deeply with others. Whether through a signature cocktail, a late night saxophone solo, or a conversation sparked by the ambiance, Trivo offers a multisensory and emotional experience. Every element is crafted to invite presence, reflection, and expression. The space is intimate, soulful, and alive. The very soul of Trivo lives in every detail, every note, and every night. It is a feeling. A celebration of encounters. A tribute to everything that cannot be said, only felt.

CREDIT

  • Agency/Creative: Mateus Bredoff
  • Article Title: Trivo Visual Identity by Mateus Bredoff
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Pinheiros
  • Market Region: South America
  • Project Deliverables: Animation, Art Direction, Brand Design, Brand Naming, Graphic Design, Illustration, Poster Design
  • Industry: Food/Beverage
  • Keywords: Bar, Illustration, Jazz, Music, Visual Identity, Elegant, Trivo

  • Credits:
    Motion Designer: Klayton Fadul
    Illustrator: Guilherme Barros

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