Luxmax Stain Remover Wipes – A Design That Cleans Itself

Luxmax is a brand focused on laundry care and luxury item restoration. Known for offering premium cleaning services for high-end garments, shoes, and bags, the company has recently extended its expertise into consumer-packaged goods with the launch of Luxmax Instant Stain Remover Wipes.

This new product is designed to provide quick, on-the-go stain removal, a solution that aligns with the brand’s commitment to convenience, care, and effectiveness. The goal was to create packaging that not only communicates function clearly but also reflects the brand’s thoughtful, detail-oriented ethos.

The design concept is rooted in the product’s core function: removing stains instantly. On the front of the package, the product title is set in bold, modern typography, but part of the title appears partially removed, a visual cue of its stain-fighting effect. On the back, the title disappears entirely and is replaced by the phrase:
“This product works fast!”

A guiding sentence at the bottom of the front, “See the back for the result,” invites the audience to engage with the pack, creating an interactive, before-and-after storytelling effect. Faint remnants of the removed title around the back text reinforce the message in a subtle and memorable way.

To enhance recognition and align with the core visual metaphor, the product title is also repeated on both side panels of the box. This helps improve shelf visibility while maintaining a clean, minimalist composition. On the top panel, the brand logo and product title are arranged in a dynamic layout that echoes the shape and proportions of the package, reflecting the product’s flexible and portable nature.

The pack is produced using standard folding carton with a matte finish, delivering a clean and modern aesthetic while protecting the 15 individually wrapped wipes inside. The design’s structured layout, clear hierarchy, and effective use of negative space support both function and visual appeal.

Overall, the packaging serves as more than just a container, it embodies the product’s promise, enhances user trust, and encourages purchase through thoughtful, idea-driven design.