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F3 BRANDS Honors Jalisco Heritage Through the Striking Identity of Tequila Daga Reposado

F3 BRANDS Honors Jalisco Heritage Through the Striking Identity of Tequila Daga Reposado

Tequila Daga Reposado redefines the connection between product, packaging, and cultural identity. Rooted in the traditions of Jalisco, Daga pays homage to the agave leaf—known as the “sword”—that cuts through the land to reveal tequila’s essence. This concept shapes a design that blends rustic authenticity with contemporary elegance, turning a simple bottle into a symbol of craftsmanship and heritage.
The name “Daga” evokes precision, strength, and ancestral roots. It’s not just a label, but a narrative that reflects the meticulous tequila-making process. This philosophy translates into a visual language that permeates every aspect of the packaging.

Daga’s label, mimicking the serrated edges of an agave leaf, wraps around the bottle with an irregular, flowing stroke, creating the illusion of a blade slicing through space. This bold design breaks from traditional label formats. The deep blue-green palette references agave fields, while subtle textures add a tactile experience.

Fine gold accents honor the artistry behind premium tequila. The “DAGA” name is embossed in burnished gold foil, with a dagger-shaped “G” anchoring the design. Gold details are applied sparingly, keeping the aesthetic elegant and respectful of its rustic origins.

Daga’s slender silhouette evokes artisanal elegance, while rounded shoulders suggest approachability. A vertical ribbon seal, stamped with “1919” and “Los Altos,” pays tribute to Jalisco’s tequila heritage, adding authenticity and function.

Tequila Daga’s design transcends aesthetics, telling a story of precision, tradition, and cultural pride. It embodies luxury not through excess, but through essence. A brand that doesn’t wear its authenticity—it distills it. With soul, with history, with an edge.

CREDIT

  • Agency/Creative: F3 Brands
  • Article Title: F3 BRANDS Honors Jalisco Heritage Through the Striking Identity of Tequila Daga Reposado
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Mexico City
  • Market Region: Global
  • Project Deliverables: 3D Modelling, Brand Design, Brand Identity, Brand Naming, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: tequila spirits packaging design

  • Credits:
    Creative Director: Rodrigo Córdova
    3D Artist: Francisco Arellano

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