Strategic & Creative Branding Studio Boundless Brand Design is proud to unveil the bold new bottle and brand identity created for Double Dutch Drinks | B Corp, marking the premium mixer brand’s 10th anniversary with a design that speaks to both quality and creativity.
The new design represents a significant leap forward, created to reflect the vibrancy of the brand, elevate its presence across the on-trade, and better communicate the premium quality of the liquid inside.
“The previous design simply didn’t do justice to what was in the bottle – it lacked distinction and sold the product short,” said Hamish Shand, Founder and Creative Director at Boundless Brand Design. “This redesign was about building stature, confidence, and storytelling into every detail – from structure to finish – to help Double Dutch further claim its space in the premium mixers category.”
Designed for Distinction, Engineered for Impact; At the core of the redesign is a refined bottle silhouette, featuring a shorter neck and fuller body, creating a more substantial, confident shape with greater back-bar presence and improved hand-feel. Despite the structural update, it remains the lightest mixer bottle on the market – proof that premium design doesn’t have to compromise sustainability.
The debossed detail adds texture and branding from every angle, anchoring the bottle visually and physically on shelf. Inside, the bottle has been engineered to retain 15% more carbonation, enhancing fizz and freshness in every pour.
The refreshed label system gives prominence to the Double Dutch logotype, supported by a rich array of vibrant illustrative elements drawn from the brand’s eclectic, imaginative world. The design is brought to life through premium foils and subtle print finishes, adding layers of refinement and sensory appeal.
To complete the transformation, a new custom-designed crown cap adds standout personality and character – a small but meaningful detail in the brand’s upgraded visual language.
Crafted for bartenders, drinkers, and discerning venues alike, the new bottle sets the tone for the next chapter in Double Dutch’s journey – one defined by taste, distinction and sustainability.