The Royal Institute of Philosophy is the UK’s largest independent charitable foundation dedicated entirely to the advancement of philosophical thought. With a proud history and an ambitious vision, it plays a vital role in promoting rigorous, inclusive, and accessible discussion about life’s biggest questions. Our task was to help the Institute reach further: to raise its profile, celebrate its work, and open up philosophy to new audiences.
At the heart of the strategy was a clear, powerful brand idea: Question Everything. This phrase reflects both the nature of philosophy and the character of the Institute — open, enquiring, and intellectually free. It acts as a call to action for curious minds of all backgrounds and beliefs, encouraging people to think more deeply and engage with the world more consciously.

Our creative approach was guided by a simple ambition: to create an identity that feels serious but not exclusive, warm but not casual, intellectually credible but widely engaging. It had to be something that could feel at home in academic contexts, but equally inviting in schools, prisons and public events.

At the core of the new visual identity is a distinctive marque: a symbol that suggests continuous questioning through time. Simple, circular and elegant, it reflects the never-ending nature of philosophical inquiry.

The wider identity leans on F37 Caslon, a serif typeface that evokes tradition and clarity while feeling contemporary and confident. It is supported by F37 Blanka, a clean sans serif that adds versatility and modernity. Together, they give the brand a flexible voice, one that works equally well for deep academic papers and accessible public materials.

The identity system enables a small in-house team to create a wide range of assets with consistency and confidence. From journals and publications to posters, videos and social media graphics, the brand flexes without ever losing its sense of coherence.

More than just a visual update, this rebrand supports the Institute’s long-term ambitions: to create opportunities for all to discover and discuss philosophy, for personal good and for the good of society. It reflects a renewed focus on inclusion, intellectual freedom and cultural relevance, and helps the Royal Institute of Philosophy take its rightful place as a powerful and progressive voice in public life.