Believe Media bridges the worlds of film production and donations, creating a unique platform where cinematic storytelling drives real social impact. By transforming audience engagement into donations. Believe empowers people to create change through the power of film
We designed a logo that blends the letter “B” with the shape of a projector—capturing Believe’s mission of projecting hope through storytelling. The fonts and color palette give it a warm, cinematic feel. We also created a brand character based on the logo’s shape, turning it into a fun, symbolic element used across animations, web, and promo materials.
“Believe in the Magic of Giving” is the registered slogan at the heart of the brand. It captures what Believe is all about — turning movie nights into moments that give back. You’ll find it across the website, campaigns, and every story we tell.
The custom pattern was designed as a subtle backdrop for communication materials, adding texture without distraction. Inspired by film reels and light beams, it brings movement and warmth to the brand — a quiet nod to storytelling that works across print, digital, and on-screen formats.
The Believe website was built to feel emotional, clear, and easy to navigate. We focused on helping visitors quickly understand the mission, feel the impact, and know how to get involved. The content was written to inspire trust and generosity — using simple, human language that reflects the heart of the brand. Every part of the experience was designed to move people from curiosity to connection.
Imagine if Award-Winning Movies Donated 100% of Their Profits to Charity…
We Believe It’s Possible!









CREDIT
- Agency/Creative: MK WAY
- Article Title: Believe: A Purpose-Driven Film Studio Identity by MK-Way
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Toronto
- Market Region: North America, Global
- Project Deliverables: Animation, App Design, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Branding, Creative Direction, GIF Animation, Graphic Design, Icon Design, User Interaction
- Industry: Education
- Keywords: visual identity, branding, ui ux, brand identity, website, film, film production, charity, non-profit, graphic design, education, children, kids, child
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Credits:
Creative Director: Anastasia Tsoupa
Brand Designer: Mehedi Islam