Challenge:
Oydin Electric approached Minim Design to redesign the packaging for their Tess LED lighting product line. The original packaging lacked visual consistency, modern aesthetics, and clear brand differentiation—particularly problematic as the prominently displayed word “LED” overshadowed the actual brand name, leading to confusion and reduced consumer recall.

Creative Solution:
We developed a cohesive and modern packaging identity across the entire Tess product range. A bold navy blue was selected as the primary brand color, effectively communicating reliability, trustworthiness, and providing a visually striking contrast with the crisp white lighting fixtures.

To address previous clarity issues, we repositioned and prominently displayed the “TESS” brand name, clearly distinguishing it from the technical designation “LED.” Informative digital specifications and carefully designed icons were strategically integrated into the packaging, ensuring easy consumer understanding of product features and performance.

Key Design Elements:

Unified Color Scheme: Dark navy blue conveys trust, confidence, and premium quality.

Enhanced Brand Visibility: Clearly highlighted “TESS” brand name to improve recognition and recall.

Informative Iconography: Simple, intuitive graphics communicate technical specifications and benefits instantly.

Modern, Consistent Visual Style: Establishes clear differentiation from competitors on retail shelves.

Results:
Since launching the redesigned packaging, Tess products have achieved an impressive 85% increase in sales, validating the effectiveness of the new visual strategy. Consumers now find it easier to identify, navigate, and select products within the Tess range, significantly enhancing customer satisfaction and brand perception. The client has praised the redesign as highly successful, underscoring Minim Design’s impactful execution.