A refined, minimalist brand identity and packaging system was created for MAGS Skin, a company dedicated to delivering gentle, natural deodorant solutions specifically formulated for sensitive skin. The goal was to visually communicate the product’s purity, effectiveness, and scientific foundation while appealing to a wellness-conscious, ingredient-aware audience that values transparency, simplicity, and intentional design.
At the heart of the identity is magnesium—the active ingredient and foundational element of the deodorant’s formula. It serves as both a scientific core and a symbolic representation of the brand’s promise: powerful yet gentle care derived from nature. This concept is embodied in a circular, atom-inspired logo that captures magnesium’s elemental integrity and soothing energy. Supporting the logo is a refined palette of soft, desaturated navy and powder white, chosen to evoke a sense of calm, cleanliness, and clinical trust.

A carefully selected modern sans-serif typeface brings clarity, balance, and warmth to all brand communications. Its geometric structure subtly mirrors the circular logo, establishing visual harmony and rhythm across all touchpoints—from digital presence to physical packaging.

The packaging system features a layered construction designed to balance brand impact with thoughtful storytelling. The sleek navy outer case delivers a confident first impression, while the inner white box reveals detailed product information, usage tips, and ingredient transparency. The unboxing experience is clean and deliberate—clinical, yet approachable. A sleek spray bottle echoes the minimalist branding, with a textured surface for tactile engagement and ergonomic ease.