Introduction

In a growing real estate landscape where trust and quality are rare commodities, Kuna was established as a visionary holding company to lead, manage, and elevate industry standards across real estate, construction, and investment sectors.

Kuna’s ambition isn’t just to build properties, but to shape experiences, setting a new benchmark for sustainable, high-quality living.

The Challenge
Despite increasing demand in Saudi Arabia’s real estate and investment market, users struggled to find companies they could truly trust. The market was saturated with generic, outdated brands lacking emotional connection or authentic values.

Our mission was to position Kuna as a trustworthy and visionary brand—a company that brings together sustainability, quality, and cultural relevance in every detail.

Brand Strategy
We began by crafting a full strategic framework:
Target Audience: 30 – 45 year-old professionals seeking sustainable, well-designed housing and investments with long-term value.

Brand Differentiation: Unlike competitors, Kuna provides a fully integrated model from land ownership to design to development backed by solid governance and compliance.

Competitive Positioning: Kuna leads with sustainability, quality assurance, and client-centric experience.

The Big Idea
“Quality That Elevates Life.”
At its core, Kuna is about raising the quality of life through intelligent planning, trusted partnerships, and modern living experiences. This was translated into a visual identity that feels structured, confident, and elegant anchored in Saudi heritage and modern architectural sophistication.

Brand in Action
We designed a system that works across:
Real estate signs, site boards, investor decks.
Internal documents and executive presentations.
Stationery, website mockups, and social media content templates.
Each item reflects Kuna’s DNA structured, ambitious, and responsible.

Impact
Through this brand, Kuna is now positioned as a leader in ethical, sustainable development. The identity supports expansion, enhances investor confidence, and delivers a brand that reflects both Saudi ambition and global best practices.