In every line, curve, and color of Terras Lusas, the spirit of Portugal comes to life. This wine collection is more than a celebration of flavor. It is a visual and emotional journey through the symbols that have shaped Portuguese identity across generations.
Each bottle pays tribute to the country’s rich cultural heritage, defined by faith, craftsmanship, tradition, and resilience. From sacred icons to maritime legends, from architectural landmarks to musical heritage, Terras Lusas captures the essence of Portugal through detailed illustrations and thoughtful design choices that speak directly to the heart.
The Red Wine reveals the strength and warmth of the Portuguese soul. Its label brings together iconic elements such as the Sanctuary of Bom Jesus in Braga, the intricate beauty of traditional tiles, the historic barrels of Port wine, and Lisbon’s 25 de Abril Bridge. Deep, warm tones and textures evoke a sense of heritage and timeless pride.
The Rosé Wine invites you to experience Portugal in its brightest moments. With light and vibrant colors, it captures the soul of long summer days, coastal breezes, and the joy of traveling between Porto and Lisbon. Along the way, the melancholic notes of Fado and the hauntingly beautiful sound of the Portuguese guitar echo in every detail of the design, creating an atmosphere filled with emotion and nostalgia.
The White Wine reflects the freshness and vitality of the Portuguese coast. It highlights cultural icons like the sardine, a symbol of national identity and culinary tradition, as well as hawks soaring above sunlit beaches. Each visual element conveys the rhythm of coastal life and the deep connection between nature, sea, and culture.







CREDIT
- Agency/Creative: M&A Creative Agency
- Article Title: Terras Lusas: Where Wine Becomes a Canvas of Portuguese Culture by M&A Creative Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Anadia
- Market Region: Global
- Project Deliverables: Brand Design, Creative Direction, Design, Label Design, Packaging Design, Photography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine, Wine Packaging, Wine Bottle, Wine Label Design, Photography
-
Credits:
Design & Photography: M&A Creative Agency