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Ghazi Personal Identity by Ahmed Ghazi

Ghazi Personal Identity by Ahmed Ghazi

“Ghazi” is the name I chose to be the signature of my visual identity as a designer, not only because it carries my well-known professional surname in the market, but because it reflects a creative journey spanning more than a decade in the world of design. I was born in Mansoura in 1991 and raised by my grandfather, Nasrallah Al-Khodrawi, who instilled in me a love for design and a commitment to the true value of what we create with our own hands. Since childhood, design has not been just a profession, but a deeply rooted passion and a message I live by in every project I take on.
My visual identity “Ghazi” is built around a meaningful color triad: white for purity and simplicity, black for confidence and professionalism, and blue for rationality and balance. These colors are not used merely as aesthetic elements but carry a complete philosophy that expresses the spirit of the design I provide, a design that combines clarity and transparency, depth and strength, and thoughtful open-mindedness.
The logo representing my identity is not just a visual shape, but a philosophical condensation of multiple meanings: it resembles the Arabic letter “غ” in the old script, characterized by being dotless; it also hints at the letter “A” from my personal name Ahmed, while the negative space inside forms the number “1” symbolizing distinction and uniqueness. The curve at the end symbolizes a “check mark,” which I see as a promise that every piece bearing my name is created with care, pure creativity, and quality worthy of trust.
Beneath the verbal logo UNIQEE DESIGNS, I offer designs unlike any other, designs based on the concept of “luxury and intelligent minimalism without visual clutter,” where complex details are crafted with refined simplicity, and the idea is translated into a visual identity that carries the brand’s spirit and tells its story at first glance.
This is what I believe in: design is not just a beautiful image, but a visual dialogue alive with the idea, serving the function, and expressing a true identity. In every work I deliver, I make sure the design leaves an unforgettable mark, a vibrant experience that lives in memory, reflecting a global design mindset rooted in meaning, precision, and beauty.
As for the secondary typographic logo, it is based on a deliberate fusion of strength and simplicity; the word GHAZI is written prominently to support the independent character of the brand, accompanied by the phrase “award winning designer” in an elegant font that reflects professionalism and sophistication.
The design of the letter “G” was carefully crafted to combine the letters A and G; where “A” represents the beginning of the name Ahmed, while “G” refers to Ghazi, reflecting a complete and concise personal identity in a single visual signature.
This visual fusion not only expresses the name but also symbolizes the unity of the concept, consistency of identity, and mastery of details, principles I firmly believe in and strive to achieve in every project I undertake.
We do not believe in the impossible, but rather believe that greatness is born from details, and every creative touch makes a difference, creates transformation, and leaves an indelible impact. Our journey was never just steps we walked, but a challenge, a dream we shaped, and a determination that knows no stopping.
At every stage, we learned, evolved, and surpassed boundaries, because we do not just seek success, but redefine it by our own standards. Every experience we go through fuels our drive forward, and every achievement is the beginning of a brighter, more distinguished phase.

CREDIT

  • Agency/Creative: Ahmed Ghazi
  • Article Title: Ghazi Personal Identity by Ahmed Ghazi
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Kuwait
  • Agency/Creative City: Salmiya - Kuwait
  • Market Region: Asia
  • Project Deliverables: Brand Guidelines, Brand Identity, Logo Design
  • Industry: Professional Services
  • Keywords: Ghazi, Black, Personal, Blue, Kuwait

  • Credits:
    Creative Art Director, Brand Designer: Ahmed Ghazi

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