Designing a Non-Cliche Pet Brand

Grown right, loved instantly.

Sprouties is a wellness-driven brand offering farm-to-cat gourmet cat grass, crafted for feline well-being and delivered with care. Rooted in the belief that wellness starts with what we nurture from the ground up, Sprouties brings natural, nutrient-rich greens to support digestion, reduce hairballs, and promote stress-free, happy cats.

The visual identity balances warmth and quality through a deep green and cream color palette, softened typography, and a playful logotype where a cat icon nestles gently into the brand name. The system is supported by a set of filled, metaphoric icons and educational storytelling, creating a cohesive language across packaging, social, and digital touchpoints.

Packaging design features tonal variations to differentiate between product types while keeping a calm and premium shelf presence. We designed the lower part of the packaging to stay in place after opening, keeping the tray secure while presenting only the essential information. It doesn’t feel overly commercial, so it fits naturally into modern interiors without disrupting the space. Consistency was key throughout our design process, even the air holes are thoughtfully shaped like the brand’s cat-head icon, reinforcing identity in every detail.​​​​​​​

Photography guidelines emphasize the bond between cats and their caregivers, captured through warm interiors, natural light, and low-angle shots; placing the cat at the emotional center of the brand. From the moment the box is opened to the way cats interact with every sprout, Sprouties turns everyday care into something simple, natural, and joyful.