Case Study: Visual Identity for Spesialistklinikkene

Spesialistklinikkene is a Norwegian healthcare holding offering private specialist services across several cities. Their model focuses on delivering fast, high-quality care without requiring a referral making access simple and patient-centered.

For this client, the challenge was to develop a visual identity that clearly communicates their dual focus: genuine patient care and clinical efficiency.

The logo design merges two essential components:

The “S”, shaped like a soft wave, reflects the human side of healthcare empathy, personal touch, and the calmness patients seek when facing uncertainty.

The “K”, stylized as a forward-pointing arrow, symbolizes movement, clarity, and progress capturing the idea of finding solutions quickly and confidently.

Together, these shapes form a unified symbol that speaks to both sensitivity and decisiveness. It’s a visual metaphor for their mission: delivering healthcare with both heart and purpose.

This branding is closely tied to their operational ethos:

Your health can’t wait.
That’s why Spesialistklinikkene has streamlined its processes from booking to diagnostics to treatment ensuring patients receive medical attention in the shortest possible time without compromising on quality.

The result is a brand identity that is modern, meaningful, and deeply aligned with the experience they offer: healthcare that’s accessible, compassionate, and efficient.