37 Lenguas Rum: The Soul of Bolivia, Bottled.

Some projects are more than just a design; they’re a statement of intent. That’s 37 Lenguas.

A true partnership begins with a shared challenge. For us, that moment came when our partners at Singani Casa Real trusted us with a pivotal move: their entry into an entirely new category with a 100% Bolivian rum. The strategic question was immense. In a competitive global market, how do you create a new brand that feels both completely new and deeply authentic? How do you bottle the very soul of a country?

Our process doesn’t start with design; it starts with exploration. We believe the most powerful answers come from truth, not trends. We found that truth in the nation’s rich cultural fabric: the 37 official languages spoken in Bolivia. This became our strategic anchor. The goal was to craft a visual identity that wasn’t just a label, but a tribute to this incredible diversity, creating a brand with a story to tell.

Every element was chosen to narrate this story. The design is built on a vibrant yellow, a color that evokes the energy of the Bolivian land, designed to capture attention on a crowded shelf. The brand name is rendered in a powerful red typography that speaks of passion while directly nodding to the national flag. To ground this modern energy, we chose a classic bottle shape. Its robust silhouette suggests stability and quality, while the dark amber glass protects the spirit and conveys a timeless sense of warmth and sophistication, honoring the craft within.

The result is a brand equipped to compete. It feels honest and powerful, a fusion of tradition and modernity that not only celebrates what Bolivia is, but looks confidently towards the future , ready to connect with consumers who value authenticity.

We are proud to have been the creative partners on this journey, and we believe this is only the beginning for 37 Lenguas.