• Project

  • Region

  • Industry

Designing Trust Through Minimalism: Novellum Skin’s Science Led Skincare Packaging

Designing Trust Through Minimalism: Novellum Skin’s Science Led Skincare Packaging

Novellum Skin is a next generation skincare line that blends science and aesthetics through refined packaging design. Developed with advanced peptides, each product (serum, toner, and cream) is part of a streamlined ritual for skin restoration. The packaging pairs custom glass containers with minimal, medical inspired boxes that reflect purity, functionality, and high design value. A soft beige palette, geometric accents, and bold black typography create a visual language of trust and understated luxury. Every element, from the slab serif type to the clean layout, reinforces the brand’s promise: no fluff, just formula your skin trusts.

Client Brief
Objective:
To create packaging for a next-generation line of functional skincare products.
The skincare line is developed using advanced dermatological peptides. Each product represents a thoughtful step in a daily skin restoration ritual.
We combine a minimalist, medical-inspired aesthetic with active formulas free from harmful additives. Every detail of the packaging reflects high-quality design and modern functionality.

Product:
Facial skincare line: Serum, Toner , Cream
Key active ingredient: Peptides

Packaging materials:
Serum: Glass dropper bottle
Toner: Glass bottle
Cream: Glass jar
Each product is packaged in a custom-designed cardboard box.

The final design reflects the brand’s philosophy: minimalism, purity, and a science-driven approach.
Clean, concise forms emphasize the functionality of each product.
A soft color palette, accented with black and gold, evokes a sense of understated luxury and reliability.
Clear typography and a well-structured layout ensure easy readability while reinforcing the brand’s core message: “No fluff – just formula your skin trusts.”

The Novellum Skin logo features a strict, geometric typographic style in a rich black color.
It conveys a sense of professionalism, reliability, and scientific precision.
Straight lines and bold lettering create an impression of confidence and stability.

Visual Constants:
Color: Light beige, black, and gold.

Typography
A modern slab serif typeface that ensures clarity, minimalism, and readability.

Illustrations
Geometric forms that echo the silhouette of the product bottles.

Text Layout
Dynamic, accent-driven composition.

Differentiation within the product line is achieved through the use of geometric forms.

CREDIT

  • Agency/Creative: Kseniia Selezneva
  • Article Title: Designing Trust Through Minimalism: Novellum Skin’s Science Led Skincare Packaging
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Saint-Petersburg
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Beauty/Cosmetics
  • Keywords: cosmetic packaging design

  • Credits:
    Graphic designer: Kseniia Selezneva

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
1
Bad
Vote
0