Novellum Skin is a next generation skincare line that blends science and aesthetics through refined packaging design. Developed with advanced peptides, each product (serum, toner, and cream) is part of a streamlined ritual for skin restoration. The packaging pairs custom glass containers with minimal, medical inspired boxes that reflect purity, functionality, and high design value. A soft beige palette, geometric accents, and bold black typography create a visual language of trust and understated luxury. Every element, from the slab serif type to the clean layout, reinforces the brand’s promise: no fluff, just formula your skin trusts.
Client Brief
Objective:
To create packaging for a next-generation line of functional skincare products.
The skincare line is developed using advanced dermatological peptides. Each product represents a thoughtful step in a daily skin restoration ritual.
We combine a minimalist, medical-inspired aesthetic with active formulas free from harmful additives. Every detail of the packaging reflects high-quality design and modern functionality.
Product:
Facial skincare line: Serum, Toner , Cream
Key active ingredient: Peptides
Packaging materials:
Serum: Glass dropper bottle
Toner: Glass bottle
Cream: Glass jar
Each product is packaged in a custom-designed cardboard box.
The final design reflects the brand’s philosophy: minimalism, purity, and a science-driven approach.
Clean, concise forms emphasize the functionality of each product.
A soft color palette, accented with black and gold, evokes a sense of understated luxury and reliability.
Clear typography and a well-structured layout ensure easy readability while reinforcing the brand’s core message: “No fluff – just formula your skin trusts.”
The Novellum Skin logo features a strict, geometric typographic style in a rich black color.
It conveys a sense of professionalism, reliability, and scientific precision.
Straight lines and bold lettering create an impression of confidence and stability.
Visual Constants:
Color: Light beige, black, and gold.
Typography
A modern slab serif typeface that ensures clarity, minimalism, and readability.
Illustrations
Geometric forms that echo the silhouette of the product bottles.
Text Layout
Dynamic, accent-driven composition.
Differentiation within the product line is achieved through the use of geometric forms.










CREDIT
- Agency/Creative: Kseniia Selezneva
- Article Title: Designing Trust Through Minimalism: Novellum Skin’s Science Led Skincare Packaging
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Saint-Petersburg
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Beauty/Cosmetics
- Keywords: cosmetic packaging design
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Credits:
Graphic designer: Kseniia Selezneva