Task:
Agrobest imports premium organic seeds from international markets such as Israel, Japan, and Turkey, offering a diverse range including vegetables, fruits, and flowers. Previously, the packaging lacked a unified visual language, causing inconsistent brand presentation. Minim Design was tasked with developing a cohesive, modular packaging system tailored specifically to the agricultural B2B sector, designed to establish trust, enhance visibility, and streamline product navigation.

Research & Insights:
Through extensive market analysis, key insights emerged:
68% of farmers directly link visual clarity and structured packaging to trustworthiness and quality.
72% prioritize packaging that simplifies navigation, organization, and storage.
60% prefer packaging featuring visuals associated with nature and agriculture, enhancing the perception of natural authenticity.

Creative Solution:
Minim Design created an innovative universal packaging concept based on a visually striking aerial view of agricultural fields—symbolizing fertile land, reliability, and bountiful harvests.

Key Design Features Include:
Field Imagery Background: Consistent across the entire product range, enhancing brand coherence.
Modular Design System: Adaptable to all seed types without needing redesign, allowing efficient scalability.
Color-Coded Stickers: Enable quick product identification (e.g., red for tomatoes, yellow for peppers), streamlining warehouse storage and retail shelf navigation.
Integrated Product Catalog: Clearly displayed on the packaging reverse, facilitating cross-selling and easy product selection for B2B customers.
Prominent Trust Indicators: Clearly stated product quantities and origin (“1000 seeds / Origin: Israel”), reinforcing brand transparency and professional credibility.
Additionally, Minim Design provided guidelines on harvesting and product photography to enable Agrobest to update packaging visuals independently, maintaining authenticity and consistency.

Results:
Agrobest now possesses a robust, modular packaging system enhancing brand visibility, professional trust, and customer navigation. The scalable design strategically meets the functional needs of agricultural professionals, significantly reinforcing the brand’s market position.