You’ve known it forever, even if you don’t remember when it began. The opening, the sound, the feel. A box that always seemed to be there, waiting quietly in the back of a cupboard. Sometimes full of buttons and thread, sometimes with something that felt like yours. It always though made the simple feel important.
That’s the energy we wanted to bring to the anniversary tin for Filema Rodion’s traditional sweets. A quiet kind of value. A box you once loved and maybe set aside when the treasure inside wasn’t quite what you hoped for.
The name Filema Rodion refers to the traditional handmade treats of Rhodes island in Greece. The word filema, uniquely Greek, is synonymous with hospitality, a value deeply rooted in the island’s identity and culture. The choice of name reflects the company’s respect for local tradition and the warmth of genuine Rhodian welcome.
The family-owned business Filema Rodion, based in Rhodes and founded back in 2014, specializes in the production of traditional local products. Rooted in a deep love for the land and a strong belief in the value of tradition, the company’s mission is to preserve and revive forgotten or altered traditional recipes.
With origins in Lindos village, the company draws on a unique artisanal style passed down through generations of the village’s women, forming an integral part of Lindian cultural heritage. Each product embodies not just a taste, but a story, a link to the island’s past, crafted with care, authenticity, and a sense of place.









CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Filema Rodion Anniversary Box Packaging Design by Luminous Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Luminous Design / Athens
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: packaging design, anniversary box, food packaging
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Credits:
Design: Luminous Design