Hondo is proud to announce its collaboration with Unbound in shaping their visual brand. This project reimagines what it means to live well—offering a lifestyle that seamlessly blends flexibility, community, and proactive health management.

Unbound Living is a human-first health platform that transforms routine moments—like a coffee stop—into opportunities for quick, clinician-approved health check-ins. By turning complex health data into simple, personalised rituals, Unbound helps people live better without obsessing over perfection or performance. Regular health checkups are integrated into the experience, ensuring every member’s wellbeing is prioritised and supported.

The brand identity celebrates the uniqueness of each individual’s health journey. Hondo has crafted a distinctive symbol and visual system that balances lifestyle, health, and community—Unbound Living’s three core pillars. An unexpected color palette and a refined, geometric design language create a flexible, expressive identity that communicates clarity and care at every touchpoint. Messaging is empowering and approachable, making wellness feel intuitive and human.

Beyond aesthetics, Unbound Living fosters a mindset of continuous growth and genuine connection. The focus shifts from rigid routines to presence and progress, supporting long-term well-being and a sense of belonging. Whether through inspiring living spaces, co-working environments, or public installations, Unbound Living empowers individuals to live, work, and connect on their own terms—anywhere in the world.

Unbound Living is more than a brand: it’s a movement dedicated to making health and community accessible and meaningful for the modern nomad.