“Sdelalsam” (Russian for “I made it myself”) speaks to the burgeoning consumer desire for authenticity, tradition, and artisanal self‑production. The project celebrates homemade tinctures – plant‑based, alcohol‑extracted herbal preparations – crafted in small batches and brought to life through elegant, deeply engaging packaging.
This design isn’t about mass‑produced tinctures but about the intimate act of creation: gathering botanicals, macerating them in alcohol, aging them in dark glass jars, and finally dosing them in amber dropper bottles. The visual identity seems to bridge vintage apothecary aesthetics with a modern minimalist sensibility – think hand‑drawn plant and berry illustrations, refined typography echoing antique labels, and clean layouts that foreground the tinctures’ color and texture.
The goal: elevate home‑made remedies to something not just functional, but also beautiful and collection‑worthy – boxes you’d leave on your counter, bottles you’d display as part of ritual.
At the heart of Sdelalsam’s packaging is a dual narrative: homely authenticity + premium craftsmanship. Former emphasizes care, warmth, approachability; latter, precision, refinement, educated expertise.
To execute this, the design uses:
Color palettes drawn from herbs themselves – deep sage, rich mandarin, slate botanical prints – resonating with flavors and functions (calming, energizing, immune‑support).

Typography pairing a modernised serif (evocative of old medicinal texts, yet with a twist) with a hand‑lettered script that asserts “home‑grown personality” and varies according to the drink strength. The stronger the degree, the more playful and illegible the font, reflecting the way a drunk person tries to write after a few shots of tincture.

Graphics: botanical line‑drawings or woodcut motifs echoing the plants in each tincture – raspberry, mandarin, cone – inviting tactile/visual connection.