Cedro is a skincare brand designed for the modern man — bold, minimal, and deeply connected to nature.
From the beginning, the mission was clear: to build a brand that encourages men to embrace self-care without the noise of trends or clichés. Cedro stands for confidence, simplicity, and purpose — inspired by the strength and purity of the cedar tree. The entire branding process, from naming to packaging design, was guided by this core concept.
The brand identity reflects these values with a custom logo that feels strong yet refined, supported by a timeless color palette of forest greens, earthy tones, and deep neutrals. Typography is carefully chosen to balance structure and elegance — pairing a bold serif with a clean sans-serif to enhance clarity and hierarchy.
Packaging was a key focus. Cedro’s products come in recyclable glass and kraft paper boxes — tactile, eco-conscious, and premium. Each item includes bilingual labels (English & French), minimal layout, and a QR code linking to a clean digital experience. The product line launched with three essentials: cleanser, moisturizer, and serum — all designed to meet the practical needs of active men who want results without complexity.
The tone of voice is confident, not loud. Statements like “Confidence starts with care” and “Crafted by nature. Designed for you.” reflect Cedro’s calm authority.
This project was more than a visual exercise — it was about understanding the modern man and building a brand that speaks directly to him.
CREDIT
- Agency/Creative: Andmore Agency
- Article Title: Andmore Agency Shapes Cedro Skincare into a Confident and Minimalist Men’s Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Europe, Middle East, Global
- Project Deliverables: 3D Design, Art Direction, Brand Design, Brand Identity, Brand Strategy, Branding, Identity System, Logo Design, Packaging Design, Packaging Guidelines, Photography Styling
- Format: Bag, Bottle, Box, Jar, Tube
- Industry: Beauty/Cosmetics
- Keywords: skincare, Brand Identity, Cosmetics, Packaging, beauty
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Credits:
Art Director: Bachir Bachchar
