The packaging of ALBUS craft beer is inspired by spring and one of its characteristic rituals — whitewashing trees. With the onset of warm weather, the lower part of tree trunks is covered with white paint to protect against sunburn, temperature changes and pests. This process not only serves as protection, but also symbolizes the renewal of nature, its rebirth and preparation for a new life cycle. The texture of the wood on the packaging helps to convey the naturalness and purity of the product.

The degree of whitewashing on each can creates a visual structure that distinguishes different types of craft beer by the degree of lightness. The higher the degree of whitewashing, the lighter the beer, and vice versa.

Applying wood texture with whitewash to the entire can turns it into an image of a tree trunk. This design move creates the effect of a grove when placing cans next to each other, making interaction with the packaging more interesting and atmospheric. The use of a black and white effect allows you to focus on the texture of the trees and emphasize its diversity.

The logo on the packaging imitates a stencil inscription, referring to technical and informational markings often found on walls and trees in the urban environment. Such typography emphasizes the atmosphere of the street space. In addition to the typographic logo, a minimalist font was chosen to display all the technical information. It was important to avoid overloading the packaging with excessive typography in order to focus attention on the texture of the wood, bringing the packaging closer to the image of a tree trunk. Therefore, the logo with additional text is made relatively small and is located at the bottom.

The technique of imitating wood texture using whitewash is easily scalable on various media. This makes it suitable for use on branded cup holders and barrels for image advertising in bars, which helps to increase brand recognition.