The Ho Chi Minh Diamond Bourse (HCMDB) is the first and only official diamond exchange in Vietnam  a pioneering institution positioned to become a central hub for diamond trading in Southeast Asia. In a market where trust, prestige, and global alignment are essential, the creation of a brand identity for HCMDB required a careful balance between international standards and local cultural integrity.

Monday Creative was entrusted with building a comprehensive identity system that could reflect the gravity of an international trading platform, while still resonating with the sophistication and cultural richness of Vietnam. The key challenge was to create a brand that instills confidence across B2B stakeholders  from global suppliers and investors to local jewelers and institutional regulators while remaining versatile enough for multi-format, multilingual applications.

The logo design is built from two main inspirations: the precision and brilliance of a cut diamond, and the curved flow of cross-border trading routes. The result is a modular, symmetrical icon that symbolizes structure, stability, and continuous movement. It serves both as a recognizable symbol and a foundation for an extended visual language.

The supporting identity system features a classic serif typeface that exudes elegance and is reserved for ceremonial, institutional, and high-profile touchpoints. This is paired with a functional grotesk font for legibility and adaptability across forms, from documentation to digital interfaces. A carefully selected color palette  deep emerald green, ivory white, and heritage gold  evokes luxury, heritage, and credibility.

The Ho Chi Minh Diamond Bourse (HCMDB) is Vietnam’s first and only official diamond exchange an innovative institution set to become a central hub for diamond trading in Southeast Asia. In a market where trust, prestige, and international alignment are crucial, creating a brand identity for HCMDB required carefully balancing global standards with local cultural integrity.

Monday Creative was tasked with developing a comprehensive identity system that reflected the importance of an international trading platform while resonating with Vietnam’s sophistication and cultural richness. The main challenge was to craft a brand that builds confidence among B2B stakeholders from global suppliers and investors to local jewelers and regulators while remaining adaptable for multi-format, multilingual use.

The logo design draws inspiration from two key sources: the clarity and brilliance of a cut diamond, and the smooth flow of cross-border trading routes. The result is a modular, symmetrical icon representing structure, stability, and ongoing movement. It functions both as a recognizable symbol and as a foundation for an expanded visual language.

The supporting identity system features a classic serif typeface that conveys elegance and is used for ceremonial, institutional, and high-profile touchpoints. This pairs with a functional grotesk font for clarity and flexibility across various applications, from documentation to digital platforms. A carefully chosen color palette deep emerald green, ivory white, and heritage gold evokes luxury, tradition, and trust.

From trading documents and digital platforms to signage and ceremonial materials, the HCMDB identity was designed to perform consistently across all media. The result is a unified brand that positions HCMDB as a globally competitive, culturally grounded, and forward-looking financial institution reflecting Vietnam’s rising status on the global diamond stage.

From the design of trading documents, digital platforms, wayfinding signage, and ceremonial collaterals, the HCMDB identity was created to function consistently across all mediums. The result is a cohesive brand that positions HCMDB as a globally competitive, culturally rooted, and forward-facing financial institution — one that reflects the rising stature of Vietnam on the global diamond map.