Faiba is a bespoke upholstery brand born in Kenitra, Morocco, a city steeped in cultural heritage and known for its artisanal spirit. Designed from the ground up, Faiba blends contemporary craftsmanship with Moroccan identity, drawing inspiration from the city’s emblematic stork, which symbolizes grace, balance, and rootedness. The brand’s name is concise and intentional, meant to carry the weight of tradition while remaining approachable and recognizable in both local and international markets.

As a new entrant in the design world, Faiba aims to reshape the way upholstery is perceived by offering elevated furniture experiences made with intention. Each piece is crafted with precision, care, and respect for materiality. The brand evokes a quiet luxury, one that prioritizes authenticity, tactility, and form without excess.

The visual identity is grounded in natural textures and a muted palette that reflects Morocco’s earthy beauty. Clay and sand tones, deep burgundy, and neutral blue accents mirror the hues of Kenitra’s environment, creating a palette that feels honest, grounded, and timeless. The typography and symbol system strike a balance between refinement and humility, echoing the brand’s dual focus on design elegance and everyday warmth.

Faiba speaks to those who seek more than furniture, it’s for individuals who value stories, materials, and craft. Whether in a modern city home or a heritage villa, Faiba’s pieces are made to bring lasting presence and softness into a space. It is not just a brand, but a cultural imprint that honors Moroccan design while offering a fresh, thoughtful perspective on contemporary upholstery.