Nudae is a brand that values self-care—not through loud declarations, but by gently reminding us to be more at ease with our bodies. It’s an attitude that balances softness and rationality, a way of carving out small moments of breathing space in the rhythm of everyday life.
For this packaging design, we started with the image of “clear skies after rain”—that subtle sense of relief and release when discomfort quietly fades away, something only you can truly feel. The desaturated celadon blue evokes a freshly washed sky, a color that mirrors inner calm.
In terms of layout, we used generous whitespace to create a slower visual rhythm, reflecting the brand’s sense of elegance and restraint. The silver foil detailing represents delicate raindrops, like an afternoon moment gently tucked away.
The name Nudae suggests a sense of honesty—bare, but not fragile. I wanted the packaging to carry that same feeling: unadorned, naturally present, and quietly becoming part of your everyday life.
CREDIT
- Agency/Creative: AAOO Studio
- Article Title: Packaging Design for Nudae Intimate Care Powder by AAOO Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Tainan City
- Market Region: Asia
- Project Deliverables: 3D Modelling, Packaging Design
- Format: Box
- Industry: Health Care
- Keywords: Intimate Care
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Credits:
Agency: AAOO Studio
