Rebranding a Swiss boutique consultancy that brings a human edge to digital transformation.
We partnered with Acrea, a boutique consultancy based in Switzerland with expertise in Digital Finance and Digital Health.

Our task was to help them align the brand identity to reflect their senior, focused, and quietly confident character. The goal was to communicate their boutique and personalized approach, while also expressing the strength of their highly skilled team and their ability to lead projects of any scale. Their brand promise, “Making Digital Work,” guided every design decision.

The new visual identity is rooted in simplicity and approachability. Clean, compact layouts paired with people-focused photography give the brand a human touch. A subtle a → a detail in the logo symbolizes continuous digital transformation; the core of Acrea’s work. We also developed a flexible brand symbol and defined a balanced color palette to bring clarity, contrast, and energy.

To give the brand more flexibility, we introduced a brand symbol, a simplified version of the logotype that balances technological progress with business reliability. The primary palette of Black Pearl and White adds contrast and clarity, while light tan brings warmth. A vibrant blue, used as a highlight, evokes digitalization and progress, adding energy and brand recognizability.

The reimagined identity results in a more consistent but also dynamic brand that allows Acrea to position itself as a sole professional but boutique consultancy in the Swiss financial market.