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Serkova Summer Limited Edition by A.S. Strategy Branding & Communication

Serkova Summer Limited Edition by A.S. Strategy Branding & Communication

Serkova is not a typical vodka. It’s loud, proud, and rebellious. A spirit made for the bold, for those who don’t just enter the night but own it. With its Polish origins and rebel heart, Serkova stands for raw energy, youthful defiance, and a fearless rejection of the ordinary. Its tone of voice is provocative, witty, empowering. And its audience loves it for it. Specially dedicated to Gen Z and Millennials who crave brands with attitude, a sense of style, and a message that dares to be different.

Thermal Scan is the brand’s new Summer Limited Edition bottle. An audacious design move that captures the heat of a summer night, not metaphorically, but literally. Inspired by thermal imaging, the bottle becomes a visual record of dancing bodies, electric contact, heated relationships and rising temperature. It’s not about showing the party, but feeling it, through heat scans left behind by movement, music, and skin.

The visual storytelling builds on Serkova’s core codes. The signature red “X” dominates marking the moment, when desire kicks in and rhythm takes control. Behind it, the gradient bodies and hyper-saturated colour palette suggest a dancefloor caught in thermal scan, its movement paradoxically frozen in time.

The design almost becomes an installation. A bottle that doesn’t sit still but performs. Every angle and detail contributes to a choreography of contrasts: control and chaos, shape and blur, visibility and touch. Another real twist comes with the ink. A specially developed UV-reactive finish turns the bottle into a visual instrument under blacklight. When the club lights hit it, the bottle glows, revealing patterns, movement, and colour, setting the mood for the night that’s just starting. It turns the design into an experience and the bottle into a collectible. A snapshot of a night to remember. Its heat map which serves as a reminder that
the best nights are measured Serkova shots. Dedicated to all those who keep their cool by raising the temperature.

We launched the bottle with a campaign built around the tagline In the Heat of the Night, running on interactive bus stop screens and buzzing on social with stories, reels, and videos.

CREDIT

  • Agency/Creative: A.S. Strategy Branding & Communication
  • Article Title: Serkova Summer Limited Edition by A.S. Strategy Branding & Communication
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: packaging, branding, identity design, packaging design

  • Credits:
    Creative Director: Antonia Skaraki

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