Renée is more than a restaurant — it is an invitation to rediscover elegance through taste. The name, meaning “reborn” in French, encapsulates a concept that celebrates both culinary reinvention and refined simplicity. The brand identity reflects this vision with grace and precision, offering a complete sensory experience shaped by harmony, sophistication, and storytelling.
The core of the visual system is a unique graphic element derived from the brand’s initial “R,” rotated 90° to resemble a seedling growing toward the light — a metaphor for new beginnings and potential. When repeated, the shape transforms into a woven pattern or an elegant ear of wheat, expressing ideas of connection, tradition, and abundance. This motif brings cohesion to both digital and physical touchpoints, including signage, stationery, and interior architecture.
The visual identity balances modern minimalism with subtle textures and tactile finishes. The muted, natural color palette — Tiramisu beige, Crust Brown, Ruby Seed, and Eucalyptus — evokes warmth and earthiness, while the use of serif and sans-serif typography ensures clarity with elegance. The symbol becomes a signature detail across all brand applications: from embossed tableware, branded uniforms, and thank-you cards, to refined packaging and interior design elements like wall textures, room dividers, and lighting.
More than a visual language, the Renée identity creates atmosphere — one that transforms every brunch, every glass of champagne, every shared moment into a celebration of refined living. It is a holistic system built to evoke emotion, elevate perception, and remain timeless.